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Jen Schroer

President & CEO

Jen Schroer

Jen has a Master’s of Business Administration and over 15 years of work experience ranging from entrepreneurship, associations to corporate marketing and communications. In March 2013, Jen relocated to Albuquerque, NM with her husband, who is a native New Mexican.  She quickly found a role with the New Mexico Tourism Department and was asked most recently to support the tourism industry as the President & CEO of the New Mexico Hospitality Association.

Prior to moving, Jen was the Director of Communications for the Fresno Business Council (a membership based association representing the largest businesses and nonprofits in the region).  Her work was sharply focused on economic development strategies and building coalitions locally and throughout the state.  Here she was part of the leadership council for the regional economic summit and served on California Forward’s economic summit communication committee. Jen was also appointed to the California Stewardship Network (a statewide economic and prosperity think tank).  

Jen resides in central New Mexico and enjoys traveling, horseback riding, reading and spa-ing.


Gabriela Chavez-Lopez

Strategic Partnerships Manager

Gabriela Chavez-Lopez

As a 12th generation New Mexican, Gabriela has spent the past ten years of her professional career in the San Francisco Bay Area. With strong roots in New Mexico, she is thrilled to be back in the "Land of Enchantment"!

Before starting at The New Mexico Hospitality Association Gabriela was a Communications and Public Relations consultant for The CBW group out of San Francisco focusing on bio tech public relations.

For three years prior to that consultancy, Gabriela worked on the programs team at one of the largest private foundations in San Francisco, the Koret Foundation. She oversaw a portfolio of grantmaking totaling over 35 million dollars in nonprofit grants ranging from education to economic development, to arts and culture and social services. While at the Koret foundation, Gabriela was a proud Board Member of LAM Latino professional network, the largest Latino membership-based network in the Bay Area. In 2014, she was awarded the LAM community "Member of the Year" for her community involvement and professional leadership. She plans to continue her community involvement here in New Mexico.

Prior to her nonprofit career, Gabriela spent three years in the private sector working B2B business development, serving small and large businesses primarily represented by hotels, restaurants and entertainment venues. She enjoyed supporting her clients in growing their business and strived to always provide value. She looks forward to the opportunity to work with many of you in the coming months as the New Mexico Hospitality Association continues to expand its benefits and broadens its reach throughout the state.

With a B.S. degree in Political Science from Santa Clara University, Gabriela began her professional career as a Campaign Coordinator for a county-wide political campaign. It was there she received on-the-ground political campaign experience, which she is still passionate about today. Gabriela is looking forward in getting involved in the New Mexico political scene and advocating for issues she believes in--such as the hospitality and tourism industry.

Gabriela enjoys camping, salsa dancing, hiking, traveling, being inspired by the different landscapes of New Mexico, but ultimately eating grandma's cooking and spending time with her family.

She is looking forward to connecting with all of you in the near future. Please let her know how the New Mexico Hospitality Association can be a resource to you and your organization.



We are the unified voice to influence and inspire a growing New Mexico hospitality industry.


  • 1420 Carlisle NE, Suite #210                                              Albuquerque, NM 87110
  • Phone: 505.506.8624
  • Mail: info@newmexicohospitality.org