A Stronger Voice for New Mexico Hospitality
We bring together the businesses, destinations, and people who welcome New Mexico’s visitors. Through advocacy, education, and connection, the New Mexico Hospitality Association helps our industry move forward.
Meet the Faces of New Mexico Hospitality
Behind every stay are local people building careers, welcoming visitors, and investing in their communities. Meet the people who make New Mexico hospitality special and discover the opportunities our industry creates.
Your Business. Your Voice. Your Association.
Be Heard
Help inform NMHA’s advocacy and bring attention to the issues affecting your business and community.
Stay Informed
Find industry updates, practical resources, and educational opportunities to support your work.
Build Connections
Meet hospitality and tourism professionals, share ideas, and develop relationships across New Mexico.

January 19, 2027 | Time TBD
New Mexico State Capitol, Santa Fe
Join hospitality and tourism partners from across New Mexico to showcase our industry’s contributions to local jobs, businesses, and communities. Tourism Day, which is hosted by the New Mexico Tourism Department, brings our collective voice to the Roundhouse to connect with legislators and highlight tourism’s role in New Mexico’s economy.

January 20, 2027 | 10:00 am - 4:00 pm
La Fonda on the Plaza, Santa Fe
Keep the conversation going the day after Tourism Day at the 2027 TRENDS Conference, hosted by NMHA and presented by New Mexico True. Join industry colleagues to explore the latest hospitality and tourism data, examine forecasts for the year ahead, and discuss policy and advocacy priorities for the 2027 legislative session.
Tourism's Impact on New Mexico | 2025
$8.8B
Visitor spending
$11.9B
Total economic impact
94,169
Total jobs supported
$835M
State & local taxes
Source: Tourism Economics, Economic Impact of Visitors to New Mexico 2025. Published July 2026. Read the report.
About NMHA
New Mexico Hospitality Association is a nonprofit (501c6) that is focused on serving its members and all segments of the hospitality industry. The association delivers decades of combined experience to lead public policy and workforce development strategy for a more prosperous economy. The association represents member interests at the state and national level, cultivates professional development, and targets opportunity to incubate and foster long-term job and wealth creation statewide. The association’s members are true investors and are playing a crucial role in growing tourism and New Mexico’s economy.

Visit Albuquerque
At the heart of New Mexico beats the pulse of a vibrant city. In Albuquerque, diverse cultures, authentic art and dynamic traditions have helped shape our centuries-old story. No matter your interests, the city has countless opportunities for you to explore. Sample traditional New Mexican cuisine that takes minutes to make and hundreds of years to prepare, experience world-class museums, stroll along Central Avenue under the vintage neon glow of Route 66, or soar high above the city in the hot air ballooning capital of the world — a sight sure to change your perspective.

Visit Las Cruces
Nestled at the crossroads of I-10 and I-25, Las Cruces is New Mexico’s second-largest city, blending vibrant culture, bold flavors, and outdoor adventure. Explore the Organ Mountains-Desert Peaks National Monument, nearly 500,000 acres of rugged beauty, or try sand sledding at White Sands National Park. Stroll revitalized Main Street with its nationally acclaimed farmers market, local shops, and eateries serving chile-infused cuisine. Sip along the historic Wine Trail, trek the Green Chile Trail, and discover the city’s ties to space tourism as the gateway to Spaceport America, home to Virgin Galactic and commercial spaceflight milestones.

TOURISM Santa Fe
Santa Fe, New Mexico is a city unlike any other, truly living up to its tagline, The City Different, at every turn. With legendary history and culture around every corner, an art scene that spans from traditional to contemporary, accommodations with a local feel yet world-class status, award-winning cuisine that’s as eclectic as it is sumptuous, and countless experiences to encounter, you’re sure to uncover something different about yourself when you visit.













